Volvo’s new next-generation electric vehicle, the luxury three-row EX90 SUV, isn’t out yet, but the Swedish company is already talking about a follow-up. The Volvo EX30 will be a small SUV that will make its world debut on June 7. US reservations will also open on that date.
The EX30 name has been floating around for a few weeks now, but knowing that the EV will have a proper debut relatively soon is sure to excite fans of Swedish design and the company’s commitment to leveraging technology to improve vehicle safety.
Interestingly, Volvo bets on the size of the vehicle.
Interestingly, Volvo bets on the size of the vehicle. “Thinking small is one of our biggest ideas,” the company says in its press release. And indeed, the vehicle is likely to fit under Volvo’s 40-series of EVs, including the C40 Recharge and XC40 Recharge.
But it’ll still retain its SUV shape, which means it’ll likely ride higher than the C40 Recharge. Volvo is targeting younger car buyers with this EV, the kind of customers who haven’t yet moved to the suburbs to start a family. Expect something sporty, with an emphasis on adventure seeking, yet compact enough to parallel park on a city street.
Volvo’s CEO said as much last year when the company first teased its upcoming EV slate. “Take a smaller SUV, which is more for city driving, maybe for first-time buyers,” explained Jim Rowan, according top team. “Generation Z (18 and 19 year olds) is our next market. We’re not talking to Gen Z right now, the brand has never really talked to that younger demographic. We are absolutely heading in that direction.”
Still, the EX30 is likely to have a lot of competition when it comes out. In addition to the two-row compact electric SUVs that currently dominate the market (Tesla Model Y, Ford Mustang Mach-E, Hyundai Ioniq 5 and Kia EV6), there are also a host of new models that Volvo will have to compete with. with, including the Chevy Equinox and Blazer EV, Polestar 3 and Honda Prologue.
