Twitter is considering an organizational verification plan that doesn’t cost $1,000 a month. Over the weekend, Elon Musk said on Twitter that the company is working on a cheaper plan for small businesses, but gave no details on the cost.
The owner of Twitter said the company is considering a new onboarding process to ensure that organizations requesting verification are not involved in fraudulent activity.
Currently, brands must spend $1,000 per month for verification to earn a gold verification mark along with $50 per month for each affiliate account. For smaller organizations, this amount could be a significant expense just to maintain his Twitter presence.
As always, Musk did not give any information about the cost of the plan, what types of companies might qualify for it, or when Twitter plans to roll out the new tier.
The social network has been pushing for paid verification for a while now. Especially, after it removed legacy checkmarks last month, causing many organizations to lose their verified status.
At the same time, Twitter began sending emails to various accounts stating that they will need to sign up for the Twitter Blue plan or Organizational Verification to advertise on the platform.
“Starting April 21, your @account must have a verified checkmark or subscribe to Twitter Blue or Verified Organizations to continue running ads on Twitter. Business accounts spending more than $1,000 per month already have gold checks or will soon, and will continue to enjoy access to advertising without interruption at this time,” the company said in an email.
However, organization verification is not limited to Twitter. Last week, Gmail launched verified blue checkmarks to ensure that a brand sending emails to users is authentic.