My Neighbor Alice and ELLE: an innovative collaboration for an unprecedented Web3 gaming experience

STOCKHOLM-– MAY 25, 2023 In a historical association, My Neighbor Alice (MNA) has teamed up with the iconic brand ELLE to create a unique and immersive gaming experience that shows the best of both worlds. This collaboration is set to demonstrate MNA’s ability to successfully integrate brands into its gaming universe in preparation for more partnerships to come.

This collaboration aims to merge the distinct brand values ​​of My Neighbor Alice and ELLE, providing players with a high-quality experience that seamlessly blends fashion, lifestyle, and gaming. ELLE will enter the game as a neighbor, with plots in each active region: Rusty Pikes and Tourney Wolds in Medieval Plains, Pioneer Point, Shaded Headland and Gloomy Gulch in Nature’s Rest. Players will find each ELLE plot conveniently located near their respective region’s Town Hub.

To encourage player participation, quests have been designed to allow players to purchase exclusive ELLE-branded items personalized with a touch of Alice. These missions will be integrated into the existing game mission system, accessible to players at the ELLE Café, a unique building located within the ELLE storyline.

Adding to the excitement, this partnership will introduce two limited collections of ELLE Non-Fungible Tokens (NFTs): Mots d’Amour and the Wonder Collection, inspired by real-life collections. The former will be available for purchase on the OpenSea marketplace, while the latter can only be obtained by crafting in-game. These items will be rewarded in NFTs, making them valuable to any player’s in-game inventory. The collaboration will result in three distinct collections: Rare, Epic, and Legendary.

The Rare Collection consists of 23 unique garments. The Epic Collection is a limited edition featuring only 4 unique clothing items and the Legendary Collection is the most exclusive, featuring full-suit NFTs.

In addition to the NFTs included in the boxes, buyers can receive free exclusive NFTs through the airdrop system. If you want to know more about this sale, we will tell you everything here. In addition, the collection will be available in Open sea either Binance if you want to check it out!

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This pioneering collaboration between My Neighbor Alice and ELLE will create an unparalleled gaming experience for players as they navigate the beautifully crafted world of My Neighbor Alice and engage with ELLE’s elegant offerings.

Stay tuned for the next release of this exceptional partnership that promises to revolutionize the way brands and games interact. If you’re interested in learning more about the collaboration, check out the article on Elle’s website here.



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About my neighbor Alice

My Neighbor Alice is an innovative multiplayer building game built on the Chromia blockchain that offers an engaging and accessible experience on an enchanting virtual island. The integration of Blockchain technology allows players to own and trade virtual assets (NFTs). The in-game marketplace allows players to buy, sell, and trade these NFTs, creating a dynamic, player-driven virtual economy. Players can earn rewards, monetize their creations, and participate in community events, fostering a sense of ownership and collaboration. With different strategic partnerships, MNA underscores the project’s dedication to promoting NFT ownership, fostering a more engaging and interactive gaming community. My Neighbor Alice represents the future of gaming, combining virtual reality, blockchain and decentralized finance to redefine how we interact with virtual worlds.


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