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Cirque du Soleil Entertainment Group and Gamefam have teamed up to create an immersive world within Roblox.
gamefam has created a series of “metaverse” game worlds for brands, and is now joining forces with Cirque on Roblox, a global immersive platform where many millions of people connect and communicate daily.
In Cirque du Soleil Tycoon, users can create their own Cirque du Soleil universe filled with performers, performers, sold-out crowds, and some of the most visually stunning performances in the “metaverse.”
“It has been a privilege to bring one of the world’s most admired and magical attractions to Roblox and invite the community to experience Cirque du Soleil beyond the physical big top,” added Ricardo Briceño, Gamefam’s commercial director, in a statement. . “Cirque du Soleil Tycoon serves as another great example of how beloved brands can broaden their reach and attract new fans right where they spend time every day.”
Community members will have the opportunity to create and manage their own Big Top show, test their skills in interactive challenges and mini-games, hire acrobats, and set the stage to create their own custom Cirque du Soleil site. Inspired by the new Cirque du Soleil traveling show, Echoexploring the relationship between humans and nature, the experience incorporates whimsical and whimsical details of Cirque du Soleil and brings together new and existing fans for a behind-the-scenes look at how Cirque du Soleil productions work.
Roblox community members will also have access to unique virtual items, such as animal head skins inspired by real life. Echo costumes, allowing them to customize their avatars and express their creativity in true Cirque du Soleil style.
“Cirque du Soleil Tycoon will harness the influence of the global online platform Roblox for immersive shared experiences and will leverage Cirque du Soleil’s high-end entertainment expertise, creative DNA and multi-generational fanbase,” said Sébastien Ouimet, director of Cirque du Soleil. filmed and immersive entertainment from Cirque du Soleil. Cirque du Soleil Entertainment Group, in a statement. “Launching Cirque du Soleil’s first digital experience on a big immersive platform like Roblox made a lot of sense to us, just like the Echo story, which is all about connection, Roblox is about bringing people together and in this In any case, it also allows us to deliver a coveted behind-the-scenes experience to millions of fans at once, without distance or other physical limitations.”
This unique experience supports Cirque du Soleil’s newly defined mission to diversify its offering beyond live shows by bringing its world-renowned creative development engine to the immersive world of Roblox and allowing new and existing fans to interact with a metaverse. one of a kind. experience.
“With the creation of Cirque du Soleil Tycoon, we underscore the growing importance of expanding our portfolio of brand experiences through immersive and filmed 3D entertainment, premium content, games and more,” said Nickole Tara, Cirque du Soleil Chief Growth Officer. Entertainment. group, in a statement.
By leveraging Gamefam’s metaverse gaming expertise, Cirque du Soleil aims to engage some of the more than 66 million daily active players on Roblox, attract a new fan base, and give people around the world a way easily accessible to experience the creativity and universe of Cirque du. soleil. Cirque du Soleil Tycoon will be available for free on Roblox across most platforms and devices, including consoles, PC, mobile, and tablets starting in summer 2023.
Gamefam operates the largest game network on Roblox with more than 25 million daily game sessions and 115 million hours of engagement each month across more than 30 live games in the company’s portfolio.
Gamefam’s major franchises include Sonic Speed Simulator, Twilight Daycare, Tower of Misery, Funky Friday, Ultra Power Tycoon, Starving Artists, Hot Wheels Open World, Easy Obby, and Weapon Fighting Simulator.
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