The rumors are true: Elon Musk has chosen NBCU leader Linda Yaccarino as the next CEO of Twitter.
Musk confirmed Yaccarino’s new role in a tweet this morning, a day after he announced that he had completed his search for a new CEO.
“I look forward to working with Linda to transform this platform into X, the app of everything,” Musk wrote.
Yaccarino announced Friday morning that she was stepping down as president of Global Advertising & Partnerships at NBCU. Yaccarino has worked at NBCU since 2011. Prior to that, she spent nearly 20 years at Turner as executive vice president of advertising. In 2018, former President Donald Trump appointed her to the President’s Council on Sports, Fitness and Nutrition.
It’s smart to put a well-known ad executive at the helm of Twitter, since Musk’s leadership has scuttled that key facet of Twitter’s business. Musk said he will remain as president and “CTO, overseeing product, software, and system operators.” With erratic content moderation policies and inconsistent, sometimes misleading verification systems, Twitter has bled dry advertisers. The company has also laid off teams critical to revenue generation, such as its sales team.
Musk and Yaccarino already seem to have some rapport. Last month, Yaccarino interviewed Musk at an advertising conference in Miami, where he appeared to praise the business mogul.
“Elon has made a commitment to be accessible to everyone for ongoing feedback,” he said. said on stage. “He has also opened up to also participate in the new transparency and security rules that he published yesterday. Just remember, freedom of expression does not mean freedom of scope.”
He also pointed out to Elon that “the people in this room are [Twitter’s] path to profitability. Since its inception, the most effective way to make money from Twitter has been through advertising, and Musk’s attempts to monetize the blue check have been unsuccessful.
We don’t know if the two were in negotiations at the time, but Yaccarino seemed motivated to sanitize Twitter’s brand, encouraging audience members to voice their concerns to Musk in a question-and-answer session. He echoed Musk’s point of view on free speech as it relates to advertisers, which is that free speech doesn’t mean “freedom of scope.”
“If free speech, as he says, is the foundation of this country, I’m not sure there’s anyone in this room who would disagree with that,” Yaccarino said when interviewing Musk. “Could I get a round of applause for that?”
This story is unfolding…