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Google cloud and KPMG recently announced a substantial expansion of its alliance to help companies integrate generative artificial intelligence technologies into their operations. The collaboration will merge KPMG’s expertise in cloud computing, data analytics and responsible AI with the next-generation infrastructure and generative AI capabilities of Google Cloud.
The association aims to provide real-world, practical applications of generative AI, creating value across numerous industries and empowering employees to embrace data-driven decision-making.
“Google Cloud is focused on applying generative AI to practical, real-world use cases that will create value across all industries,” Thomas Kurian, CEO of Google Cloud, said in a written statement. “Through our expanded partnership with KPMG, we will accelerate the application of Google Cloud’s generative AI in the world’s largest organizations, helping them deliver innovation and empower employees, create more value from data, and more.”
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The companies said the expansion of the alliance is in response to growing demand for cloud and AI-based services. As companies look to accelerate their digital transformation and innovation, this collaboration will equip clients with the tools and expertise to take full advantage of generative AI and revolutionize their operations.
“As Google Cloud customers look to incorporate Google’s generative AI capabilities into their business, our joint team will help them understand how it can fit into their broader business transformation strategies,” Todd Lohr, leader, told VentureBeat. US Technology Consulting at KPMG.
This alliance extends the successful collaborations between KPMG and Google Cloud. Lohr said past collaborations have included cloud-based intelligence deployment Conversational AI for HSBCProvide critical medical predictions from real-time data in the ICU, and offering a 360-degree view client view with advanced analytics for a global life insurer.
Harnessing generative AI for data-driven decision making
KPMG plans to invest significantly in rapidly training its team of Google Cloud experts to meet the growing demand for Google Cloud AI innovations. The company told VentureBeat that this would allow them to further help clients integrate Google Cloud’s generative AI technologies into their offices and enable them to achieve business goals efficiently.
According to Lohr, the collaboration is a fusion of KPMG’s industry-leading expertise in cloud transformation, analytics, and responsible AI with Google Cloud’s trusted infrastructure and cutting-edge generative AI capabilities. These capabilities include Google Cloud’s Vertex AI and generative AI application builder products, its extensive language models (LLMs), and other tools.
“KPMG has been focused on expanding our partnership over the past 12 months, building a strong network of certified Google Cloud professionals (doubling it), as well as a catalog of client successes across multiple industries,” Lohr said. “We intend to expand this practice to meet the market demands of this rapidly developing space.”
Initially, the association will focus on helping clients in the financial services, healthcare and retail industries. Lohr said these industries are already experiencing the immediate impact of generative AI, and the association aims to help organizations in the space with transformation and data-driven decision making.
“All of these industries have potential use cases in front offices, front offices, and back offices that will benefit from generative AI. Our experience shows that the organizations that benefit most from emerging technologies are those that develop a cohesive strategy rather than operate in silos,” Lohr explained. “In addition, these three industries are areas where KPMG and Google Cloud have a strong track record of customer success, including the use of AI. This allows us to leverage our previous portfolio of work and use cases and integrate capabilities into cloud implementation journeys already underway.”
Ensuring Responsible AI Adoption
Lohr said the companies will closely monitor how their joint services will affect existing business models and potentially create new ones. They will also consider the implications for talent strategy and how clients can ensure they have the right risk and responsible use governance and controls in place.
“Over the past 10 years, KPMG has developed strong AI security and responsible frameworks to help clients adopt emerging technologies with confidence. KPMG is applying these tried and trusted approaches to quickly develop new solutions while prioritizing protection and adhering to the principles of responsible AI,” Lohr told VentureBeat. “Trust remains a priority for KPMG and is at the core of everything we do. Combining these capabilities with the secure Google Cloud platform means we can help our customers confidently adopt these capabilities at scale.”
Lohr emphasized that offering clients generative AI and analytics solutions on a secure cloud platform creates an agile and flexible environment, allowing them to quickly adapt and scale their generative AI capabilities while adapting to the ever-changing industry landscape. evolution.
“By combining KPMG’s industry knowledge and functional expertise with Google Cloud technology, KPMG can help companies harness the power of generative AI and analytics to quickly adapt to market volatility. We will develop solutions that allow clients to use generative AI to perform rapid data analysis, putting data at their fingertips to improve decision making,” he added.
Lohr believes that generative AI will unlock significant economic value for business and society. However, he stressed that it is also important to have safe and responsible practices when dealing with such technology.
“Together with our customers, we look forward to innovating, learning and harnessing the potential of technology,” he said. “While our initial alliance focuses on three industries in the US, we will scale over time, helping customers in all industries reimagine the ways they work and create value.”
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