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Doctor Who is settling into the metaverse. bbc studios has been associated with reality+ to launch a collection of immersive experiences in The Sandbox metaverse.
In the world of The Sandbox, fans will be able to interact with immersive content from their favorite brands, including Top Gear and Doctor Who, and enjoy a BBC event space. Pundits have declared the “metaverse is dead” as an exaggerated trend, but evidently no one told Doctor Who.
The joint venture between BBC Studios and Reality+ marks the first time the BBC will have a home in the metaverse, following several brand activation experiments with metaverse platforms. Part virtual real estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space, where players and brands can build, own, and monetize their experiences on the blockchain.
Nicki Sheard, BBC Studios’ president of brands and licences, said in a statement: “I am delighted that BBC
Studios partners with Reality+ and The Sandbox on this exciting adventure. While the metaverse is still in its infancy, it may shape the way we consume and experience entertainment in the future, and I look forward to seeing how fans engage with our brands in this space. This project forms part of BBC Studios’ broader ambitious plans to grow our brands into new categories, with innovative technologies and platforms forming an integral part of this.”
BBC Studios joins more than 400 entertainment brands that have entered The Sandbox to date, including Warner Music Group, Ubisoft, Gucci Vault, The Walking Dead and Adidas.
Tony Pearce, co-founder of Reality+, said in a statement: “We are excited to have expanded our partnership
with BBC Studios, not only to help them push the boundaries of what’s possible in the metaverse, but also for the opportunity to deliver exciting new experiences for fans of these world-renowned television shows. We’ve already accomplished a lot with the digital trading card game Doctor Who: Worlds Apart, and now with a fantastic platform like The Sandbox, there’s so much more to come.”
Sebastien Borget, COO of The Sandbox, added in a statement: “We are proud that BBC Studios has chosen Reality+, a certified metaverse agency working on The Sandbox platform, to enter the metaverse with major global brands such as Doctor Who and Top Gear. The BBC has a history of pioneering content that harnesses the latest technology and brings it into mainstream homes. We believe this venture is an important step in bringing British culture and fans to virtual worlds.”
BBC Studios’ metaverse space in The Sandbox will launch later this year with more details to be released later.
Reality+ helps brands around the world transition to Web3 with custom product, community and development strategies, supported by an award-winning technology platform. It previously partnered with BBC Studios to develop the digital collectible card game Doctor Who: Worlds Apart.
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