Apple seeks to advance artificial intelligence for iPhones, iPads and other devices

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Apple has posted dozens of job openings in recent months focused on artificial intelligence (AI), indicating that the company may be stepping up its efforts in a field that could transform its unique products.

The Cupertino, California-based tech giant is currently announcing at least 88 positions on your AI related job portal. Roles span areas including visual generative modeling, proactive intelligence, and applied AI research.

One listing says the job would be part of a team that will “shape how generative AI technologies transform Apple’s mobile computing platforms,” ​​which could suggest expanded AI capabilities on iPhones and other devices in the future. next.

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Apple’s AI ambitions

The job listings provide insight into Apple’s ambitions for AI, even as the company has been tight-lipped about any specific plans. Apple CEO Tim Cook declined to discuss product roadmaps during a recent Second Quarter Earnings Call when asked about Apple’s AI strategy, but said the technology presented “enormous” opportunities.


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Similarly, one work list says, “AI represents a tremendous opportunity to elevate Apple products and experiences for billions of people around the world.” The listing says the position would involve “leveraging next-generation generative models to deliver extraordinary products, services and customer experiences for iPhone, Mac, Apple Watch, iPad and more.”

Generative AI has become an active area of ​​research and development for many of the largest technology companies. Google, Microsoft, Meta and others have released updates to AI systems that can generate conversational text, photos and code and the infrastructure on which these systems operate. However, the technology is not without its risks, such as the potential for bias in AI systems and the inadvertent release of sensitive data.

In recent months, Apple has restricted employees from using certain external AI tools like ChatGPT and GitHub’s Copilot, according to a recent report. Wall Street Journal report. Apple told staff not to use those tools because they could divulge sensitive data, the report states.

The moves suggest that Apple is aiming to advance its own artificial intelligence efforts to avoid relying on other companies’ technologies. With vast resources and more than a billion iPhone users, Apple is well positioned to develop innovative AI for its products.

Still, the company’s plans remain unclear, with Cook and other executives providing few details about how Apple might integrate more advanced AI into the new iPhone, iPad, Apple Watch or other offerings.

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