Allied Esports has renewed its naming rights agreement for HyperX Arena Las Vegas. The deal began when the esports venue located inside the Luxor Hotel first opened its doors in 2018. The deal was previously renewed in January 2021.
Under the multi-year renewal, the venue and all promotional material will be branded as HyperX. Allied Esports and HyperX will also partner on co-branded experiences and events to grow their audience. Under the agreement, HP Inc. will also upgrade stadium PCs, monitors and peripherals with its HP Omen and HyperX products.
“HyperX is pleased to retain its sponsorship of the naming rights to HyperX Arena Las Vegas and continue our commitment and dedication to the esports and gaming community,” said Daniel Kelley, HyperX chief marketing officer. “Allied Esports is a key partner for us, with its ability to deliver a best-in-class esports destination in a city that has become nationally known for its esports, sports and entertainment.”
Despite the COVID lockdowns, HyperX Arena has hosted over 700 events and welcomed over half a million visitors over the past five years. This includes working with major publishers like Riot Games and Take-Two Interactive to host esports events. Additionally, creators like Mr. Beast, Ninja and Ludwig have used HyperX Arena Las Vegas for their own events.
Allied Esports is a subsidiary of Allied Gaming & Entertainment (NASDAQ: AGAIN). for his Financial results 2022company revenue increased 28% compared to 2021. Yinghua Chen, president and CEO of both companies, attributed these gains to an increase in live events at HyperX Arena and his Allied Esports Truck along with sponsored content.
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