A small cable company bets on YouTube TV for videos

Cable TV is about to disappear, and YouTube TV is on Wide Open West, or WOW!, a smaller broadband operator in the US with just over half a million Internet customers and, as of December 31, March, 117,000 households pay for cable television.

The migration process for WOW! to YouTube TV will start this summer as WOW! discontinues the marketing and sale of its TV services, including WOW! tv+ and sells YouTube TV across its footprint. WOW! will maintain and support your current video services as your existing video customer base may switch from WOW!’s current video products. to YouTube TV.

WOW! has moved away from traditional cable since introducing WOW! tv+ several years ago, which is their IPTV service that uses an Android-based streaming box for video-on-demand, cloud DVR, and a Google Assistant voice remote. The company also offers bundled pricing for streaming TV alternatives like FuboTV, DirecTV streaming, and, yes, YouTube TV, but this new deal would distill its video options to market just the YouTube TV subscription with no hardware included.

Google said YouTube TV surpassed 5 million subscribers last year and a recent analyst report pegged his total at around 6.3 million now, with months before the Sunday Ticket deal takes effect. Still, whether they get their TV from a streaming service or traditional cable, the number of pay TV subscribers in the US has continued to fall and is hovering around 75.5 million households, according to the MoffettNathanson report.


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